About Us.

With over 25 years of experience in Branding, Direct Marketing and Development, we are a group of thinkers, tinkerers, and genuine go-getters.

Gregory Schultz

CEO & CCO

Nancy Schultz

COO

Sajeev VJ

CDO

Jake

Head of Security

Zoey

Customer Relations Manager

What we do.

We are a fully-integrated branding and direct marketing firm, at your service. Branding. Demand generation. Customer retention. If it can drive your business, increase your customer affinity, improve your employee education and motivation, or simply make your brand stronger…we do it. And we do it well.

Strategy

At the core of every project is a well-planned, executable strategy, formulated in conjunction with our client’s business needs. Only through careful analysis of tasks, can we create the right foundation for a design solution that supports our clients' strategic goals. In close cooperation with our customers, we create an overview and formulate the objectives that govern the design process.

BRAND DEVELOPMENT

Your logo serves as the primary visual cue between your audience and your brand, so it’s critical that it makes a lasting impression. We begin our logo design work with an analytical approach that identifies opportunities among your competition and areas of strength within the industry. By putting in the work up front, we’re able to deliver unique and meaningful logo treatments.

Then we work closely with our clients to develop brand guidelines that are simple to follow and relatable to everyone that will touch the brand. Our brand guideline documents explicitly set out the acceptable color choices, fonts, design, and usage for printed and digital applications. Furthermore, they go beyond merely how the brand works and help tell the story of why the brand works.

GRAPHIC DESIGN

What we design is a direct reflection of your brand: we aim for each experience to be purposely built and engaging. From logo development, packaging, environmental design, annual reports to national campaigns – our focus is to ensure the audience is listening. By defining a brand’s graphic vision, we craft innovative visual stories that attract the target audience and create long term success.

We use innovative graphics mixed with intuitive and professional layouts so that the designs we create will turn readers into customers.

DIRECT MARKETING

Your direct mail campaigns deserve the expert level of attention that only comes from focusing on hardcore direct marketing. For 25 years, we’ve led the way with strategic direct mail campaigns that generate leads, boost conversion rates and provide a healthy ROI. Reap the rewards of our end-to-end direct mail services that include everything from strategy and creative development to print production.

We'll make it truly integrated and direct response focused with a digital strategy that will support and compliment your print campaign.

Web Design

Your website isn’t really for you — it’s for your customers. With that in mind, our approach starts with learning their needs, then backing this understanding with strong analytics and user research. That’s why we hit the books before we push pixels — researching performance metrics and using best practices as our guide. The result: striking visuals and a user experience that turns your website into a 24/7 salesperson for your company.

Once we’ve set goals together, we’ll dive into design and code to produce an engaging, responsive site that looks great and works beautifully — on every platform, for every customer.

DEVELOPMENT

The proper implementation of a design solution is crucial for the final result. We always follow our work to completion, whether it concerns the implementation of a visual identity, production and finishing of printed material or development of digital solutions. Our team of experts work in a variety of languages including JAVA, PHP, .NET, Flash, Actionscript, Ajax, Javascript, jQuery, DHTML, XML/XHTML and HTML5 allowing us to integrate our work with a client’s existing framework, building new structure and capabilities when necessary.

We provide complete solutions, where we will take responsibility for the entire process from concept to final result.

Print Production

Our creative capabilities seamlessly integrate with our print production and web design expertise giving you a single source for executing your marketing strategy.

Many of our clients have come to see us as the perfect solution for their marketing and printing needs. Our creative services and print production expertise makes us a great print and marketing partner.

how we do it.

Research

Before we do anything, we listen. Through clear communications and questions, we gain a better understanding of our clients’ needs. Then we review their competition, what they do and how they do it. We look to position our clients in a place where the competition is not, and with a message that is genuine and authentic.

1. Observe situation
2. Interview staff
3. Understand the audience
4. Establish goals
5. Create timeline

Create

Every project and client is unique. The structure of our work takes many forms. Whether it’s a white paper, print piece, website, or direct mail, no two executions are alike.

1. Develop ideas
2. Design concepts
3. Project specifications
4. Present prototype concepts
5. Gather feedback
6. Refine and approve

Produce

We build off of an agreed-upon plan, structure and message. Creative Shoebox delivers detailed prototypes, specifications and production schedules intended to uncover problems well before we reach this expensive and time-sensitive stage. We take great pride in our work by managing every process from research to production.

1. Implement final solution
2. Monitor quality
3. Test and confirm
4. Turn over deliverables