Branding / Digital / Collateral
Elm Resources, Inc.

New brand identity

Elm Resources is the only not-for-profit mutual benefit corporation serving the student loan community including universities, colleges, and lenders. ELM provides a common, non-proprietary and open data exchange and disbursement system. This system seamlessly links the diverse computing platforms of schools and lenders using the industry-leading ElmNet, and Elm NDN products.

Creative Shoebox worked closely with Elm Resources and did extensive competitive research to understand the market and the target audience. The outcome was a clean logo design that represents a tree with two sides working together through growth and education.

Collateral materials and brand guidelines were also created for Elm Resources. These were critical in developing a website that utilized the new brand identity.

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