Elm Resources is the only not-for-profit mutual benefit corporation serving the student loan community including universities, colleges, and lenders. ELM provides a common, non-proprietary and open data exchange and disbursement system. This system seamlessly links the diverse computing platforms of schools and lenders using the industry-leading ElmNet, and Elm NDN products. Creative Shoebox worked closely with Elm Resources and did extensive competitive research to understand the market and the target audience. The outcome was a clean logo design that represents a tree with two sides working together through growth and education.