Creative Shoebox, Inc.

helping a
brand grow

  • Client: Elm Resources, inc.
  • Role: Brand, Digital, Collateral

New Brand Identity

Elm Resources is the only not-for-profit mutual benefit corporation serving the student loan community including universities, colleges, and lenders. ELM provides a common, non-proprietary and open data exchange and disbursement system. This system seamlessly links the diverse computing platforms of schools and lenders using the industry-leading ElmNet, and Elm NDN products.

Creative Shoebox worked closely with Elm Resources and did extensive competitive research to understand the market and the target audience. The outcome was a clean logo design that represents a tree with two sides working together through growth and education.

Collateral materials and brand guidelines were also created for Elm Resources. These were critical in developing a website that utilized the new brand identity.

Next project
Previous project