The client asked Creative Shoebox to help set the tone and branding for the venue.
The creative needed to be impactful and capture the beauty and the excitement of this new music venue nestled within a beautiful, wooded, natural stone and park-like setting.
CONTENT STRATEGY
Since the COVID pandemic, this would be the first time people are coming back to live music. The creative theme that was developed touched on this and leveraged one of FirstBank’s core values — “Enjoy Life”. What better way to enjoy life than to Enjoy Nature, Enjoy Flavor and ENJOY LIVE music, together, in this beautiful outdoor amphitheater.