Inspired by the donor's deep-rooted connection to Western heritage, this custom proposal for Providence Mission Hospital Foundation brings the spirit of the American frontier to life through a refined design lens. Titled Ride for the Brand, the concept embraces the rugged authenticity of Western Chic — merging timeless cowboy charm with clean, modern sophistication. Earth-toned palettes, minimal typography, and subtle leather textures echo the family’s personal style, while the thoughtful layout and custom icons reflect a deep respect for tradition and legacy. Designed to resonate emotionally and visually, this proposal honors the donor’s story while supporting a vital mission.