FirstBank Amphitheater Launch
FirstBank asked Creative Shoebox to help in promoting the launch of a new boutique amphitheater for which they are the title sponsor. The new amphitheater, named FirstBank Amphitheater, is located
in Thompson’s Station at the southern border of Franklin, TN. This new world-class venue is an open-air environment nestled on a 138-acre site convenient to Nashville and the surrounding cities.
The client asked CSB to help set the tone and branding for the venue. The creative needed to be impactful and capture the beauty and the excitement of this new music venue nestled within a beautiful, wooded, natural stone and park-like setting.
Since the COVID pandemic, this would be the first time people are coming back to live music. The creative theme that was developed touched on this and leveraged one of FirstBank’s core values — “Enjoy Life”. What better way to enjoy life than to Enjoy Nature, Enjoy Flavor and ENJOY LIVE music, together, in this beautiful outdoor amphitheater.